Privacy and Cookies Notice
EC Shops Oü
Last updated: 16 March 2019
About this Privacy and Cookies Notice
The website https://www.ecshops.net (the Site) is operated by EC Shops Oü (“we”, “us”, “our”), a company incorporated in Estonia under company number 14375896. Our registered office is at Harju Maakond, Kesklinna Linnaosa, Kiriku Tn 6, Tallinn, Estonia, 10130.
We are committed to protecting your privacy and complying with our data protection obligations under the Data Protection Act 2018 (the DPA 2018), the General Data Protection Regulation 2016/679 (the GDPR) and any other applicable Estonian legislation (together, Data Protection Law).
When you interact with us or use the Site, we act as the data controller of your personal data. This means that we are responsible for processing your personal data and deciding how to use it. This privacy and cookies notice explains the types of personal data we may collect about you when you interact with us, why we collect it, what we use it for and what rights you have over that data. Personal data is any information about an identifiable person. Processing is anything we do with your personal data, including using, storing, sharing and deleting it.
This notice was last updated on the date shown at the top. We may change this notice at any time by posting an updated version on the Site and will make reasonable efforts to bring any material changes to your attention. You may wish to check it before using the Site as any changes will be effective from the date that they are made.
If you have any concerns or would like further information about our use of data or this notice in general, you can contact our Data Protection Officer at [email protected] or Harju Maakond, Kesklinna Linnaosa, Kiriku Tn 6, Tallinn, Estonia, 10130.
What information do we collect?
We collect, store and use the types of personal data set out in the table at the end of this notice.
How we will use your personal data?
We will use your personal data for the purposes set out in the table at the end of this notice.
We profile our customers so that we can find out more information about their purchase preferences and market the most relevant products to them. To do this, we compile a profile of information on you which includes your age, gender, purchase history, pages you visit and how you respond to direct marketing communications.
Subject to paragraph 8.5, you have the right to object to profiling activities where these are carried out for the purposes of direct marketing, for our legitimate interests or for a task which is in the public interest.
How do we share your personal data?
When we share personal data, we do so in accordance with Data Protection law. We may share certain personal data:
- with employees, contractors, consultants or advisers, We might use third parties services for commercial purposes, that can include amongst others email marketing or phone calls.;
with parties who provide products or services to us, such as software development, email services, payment processing, data insight companies etc;
- with government or quasi-governmental organisations, law enforcement and other regulatory authorities or third parties when required or permitted by law, including but not limited to in response to court orders, for the prevention and detection of crime and to protect intellectual property and any other legal rights;
- if the Company or part of the business is sold, transferred or integrated with another business, with our advisers, a prospective purchaser, a prospective purchaser’s advisers or the new owner of the Company to facilitate the process; and
- We may also provide third parties with aggregated but anonymised information and analytics about our customers. Before we do so we will make sure that it does not identify you.
In some cases, when we share personal data, it will involve the transfer of that personal data to countries outside the EEA which have different data protection standards to those which apply in the EEA. Where we transfer personal data outside the EEA we will ensure that there are adequate safeguards to protect your privacy rights under Data Protection Law.
We use the following categories of cookies and similar technologies on this Site:
- Strictly necessary cookies: These cookies are essential to enable you to move around the Site and use its features. Without these cookies, services you have asked for (such as remembering your login details or the items you placed in your basket) cannot be provided.
- Analytics cookies: These cookies collect information about how you use the Site, for instance which pages you go to most often, what searches you perform and if you get error messages from web pages. Information these cookies collect can be used to improve how the Site works.
- Customization cookies: These cookies allow the Site to remember choices you make (such as your user name) and provide enhanced, more personal features. These cookies cannot track your browsing activity on other Sites.
- Social media cookies: These cookies allow you to share your activity on the Site on social media such as Facebook and Twitter. These cookies are not within our control. Please refer to the privacy policies of the social networks in question for information regarding how their cookies work.
- Targeting or advertising cookies: These cookies record your visit to the Site, the pages you have visited and the links you have followed. We use this information to make our Site and the advertising displayed on it more relevant to your interests. [We may also share this information with third parties for this purpose.
When you visit the Site for the first time (and periodically after that), we will request your consent to the setting of all cookies other than strictly necessary cookies. You can delete existing cookies and disable some or all types of cookies in future if you wish. To disable some or all types of cookies, you will have to change the settings on your browser. If you change your mind, you can enable cookies again at any time. Disabling cookies on your browser may stop the Site from working properly.
Third Party Links
This Site contains links to other websites over which we have no control. We are not responsible for and do not review or endorse the privacy policies or practices of other Sites which you choose to access from this Site. We encourage you to review the privacy policies of those other Sites, so you can understand how they collect, use and share your personal information.
We respect your rights to privacy and will respond to requests for access or control over information about you in accordance with Data Protection Law. We may require you to verify your identity before we take any action.
Depending on the reason we have your personal data, you have a right to:
- access the personal information we hold about you (commonly known as subject access);
- request that we correct or complete personal information we hold about you that is inaccurate or incomplete;
- request that we erase your personal information in some circumstances, or object to our processing it as detailed at paragraph 8.5;
- restrict how we use your personal information, in certain circumstances;
- request that we provide you with copies of your personal information in a machine-readable format or transfer it across different services; and
- where we have asked for your consent to process your data, to withdraw this consent.
These rights are limited in some situations under Data Protection Law – for example, where we can demonstrate that we are under a legal obligation to process your data. If you wish to exercise any of these rights, please contact us using the details in paragraph 2 above.
Your right to object: You have a right to object to our processing of your personal data and ask us to stop doing so. If we are processing your personal data or direct marketing purposes (which includes profiling to the extent that it is related to such direct marketing) and you object to this, we will stop processing your personal data immediately.
If our processing of your personal data is in the public interest or pursuant to our legitimate interests and you object to this, we will stop processing your personal data unless we have compelling reasons which override your interests, or our use of your personal data is for the establishment, exercise or defence of legal claims.
We hope that we can satisfy any queries you may have about the way we process your data. However, if you have unresolved concerns you also have the right to complain to data protection authorities (in Estonia, the Data Protection Inspectorate).
Your personal data will only be kept for as long as necessary for our purposes. Specific periods are set out in the table at the end of this notice.
Data Protection Principles
We process your personal data in accordance with the following principles:
- we process your personal data lawfully, fairly and in a transparent way;
- we collect your personal data for specified, explicit and legitimate purposes; any further processing we do is compatible with the original purposes for which for which we collected it;
- we only process personal data which is adequate, relevant and limited to what is necessary to achieve the purpose for which it is processed;
- we take reasonable steps to ensure that all personal data is accurate and kept up to date where necessary;
- we do not store personal data in a form which identifies you for any longer than is necessary for the purposes of processing; and
- we process personal data securely and in a way that protects against unauthorised or unlawful processing, accidental loss, destruction or damage.
When we ask for your personal data we will tell you whether you are required by law or contract to provide it, and what will happen if you do not provide the data.
Any request for consent to the processing of your personal data will be made directly to you and will include information about why we require the personal data and what will be done with it.
What is our lawful basis for processing?
We will only process personal data when we have a lawful basis for doing that processing. The table at the end of this notice sets out the lawful basis we rely on for each type of data we process. We will choose one of the lawful bases in the GDPR to justify how we use your personal data. These are:
- Consent: You have given consent to the processing of your personal data for one or more specific purposes.
- Contract: The processing is necessary for the performance of a contract with you or in order to take steps at your request before entering into a contract.
- Legal obligation: We need to process your personal data to comply with a legal obligation.
- Vital interests: The processing is necessary to protect the vital interests of you or another person.
- Public interest: Processing is necessary for the performance of a task carried out in the public interest or in the exercise of some official authority.
- Legitimate interests: Processing is necessary for the purposes of legitimate interests pursued by us or someone else, except where such interests are overridden by your interests or fundamental rights and freedoms requiring the protection of your personal data.
Table of Personal Information we use
The table below sets out detailed information about our purposes for processing, the basis for processing and the retention period for the personal data.